Recently through its PlayStation Playmakers program, SIE signed on rising WNBA stars Arike Ogunbowale, NaLyssa Smith and Zia Cooke as new talents to its existing roster and will team up with them to highlight their passion for gaming. More details about the collaboration will be shared in the lead-up to the All-Star Game. “We are thrilled to partner with the WNBA to continue investing in the next generation of women athletes and will be exploring new and unique ways to elevate and share their stories.”Īs part of the partnership, PlayStation will explore various marketing opportunities with the WNBA, starting with the AT&T WNBA All-Star Game taking place in Las Vegas on July 15. “At PlayStation, we believe ‘play has no limits,’ and few cultural spaces have better defined that spirit than women’s sports and especially the WNBA,” said Andrea Perez, Senior Vice President of Brand, Product and Services Marketing at Sony Interactive Entertainment. SAN MATEO, Calif.-( BUSINESS WIRE)-Sony Interactive Entertainment (SIE) and the Women's National Basketball Association (WNBA) today announced a new multi-year partnership to make PlayStation® the official console and marketing partner of the WNBA.
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